Firenza ( "
" or "
") respects the privacy of the users (
") of its
Apps and/or it online ordering platform sites (as such terms are defined in detailed in
] (the "
")), and is committed to protect the
personal information that its Users share with it. We believe that you have a right to
know our practices regarding the information we may collect and use when you use our
Site and/or our App.
Capitalized terms which are not defined herein, shall have the meaning ascribed to them
Your Consent (PLEASE READ CAREFULLY!)
BY INSTALLING THE APPS OR BY USING OUR ORDERING AND
E_COMMERCE PLATFORM, ENTERING TO, CONNECTING TO, ACCESSING
OR USING THE SITE AND/OR APP YOU AGREE TO THE TERMS AND
"), INCLUDING TO THE COLLECTION AND PROCESSING OF YOUR
PERSONAL INFORMATION (AS DEFINED BELOW). IF YOU DISAGREE TO
ANY TERM PROVIDED HEREIN, YOU MAY NOT USE THE SITE AND/OR APP,
DO NOT INSTALL THE APP AND PROMPTLY ERASE THE APP AND ANY
PART THEREOF, FROM YOUR MOBILE PHONE AND DO NOT USE IT IN ANY
Which information we may collect on our Users?
We may collect two types of data and information from our Users:
The first type of information is non-identifiable and anonymous information ("
We are not aware of the identity of the User from which we
have collected the Non-personal Information.
Non-Personal Information is any
unconcealed information which is available to us while Users are using the Site and/or
App. Non-personal Information which is being gathered consists of technical information
and behavioral information, and may contain, among other things, type of mobile device
and operating system, etc. We also collect Non-personal Information which you provide
us voluntarily in order to active the App and allow the , namely, your phone number .
The second type of information is individually identifiable information (
This information may identify an individual or may be of a private
and/or sensitive nature
. Personal Information may include, without limitation, User's
name, email address, locations, date of birthday, sex and certain personal eating
preferences (vegetarian, coffee preferences, etc.). In addition, you can purchase through
ordering platform using credit cards . Please know that such payment information is not
stored in our databases (see section 8 below with respect to the payment method) , but
through payment gateways solutions,
Providing Firenza with Personal Information is completely optional and is not required in
order to use the App and/or Site. At any time the user can opt-out to stop get personal promotions
and/ or unsubscribe from getting emails and/or promotions from our platform entirely
How Do We Collect Information on Our Users?
There are two main methods we use:
We collect Non-Personal Information through your use of the Site and/or App
other words, when you are using the Site and/or App we are aware of it and may gather,
collect and record the information relating to such usage. We also collect Non-personal
Information which you provide us voluntarily in order to active the App, namely, your
We collect Personal Information which you provide us voluntarily
registration, or by using our settings or when you purchase using Your credit card.
We store the Personal Information either independently or through the help of our
authorized third-party service providers as detailed below.
What are the Purposes of the Collection of Information?
Non-personal Information is collected in order to:
Use it for statistical and research purposes and for customization and improvement
of the App and/or Site.
Activate the Apps using User's phone number.
Personal Information is collected in order to:
Allow Users to receive, through the App (and on behalf of the Food Establishments
which we cooperate with), special offers related to the Food Establishments in
accordance with the User's personal eating preferences.
Send to the Users a promotion or gift via email, push, sms, and any other channel
(for example, free coffee) and/or any other promotion or discounts)
Allow Users to purchase seamlessly through online payment
Send to User's email address confirmation regarding the purchase.
Allow Users to provide feedback with respect to Food Establishments they visit.
Provide the Users applicable support.
Sharing Information with Third
Firenza will not share any Personal Information it collects with any third party.
Notwithstanding, Firenza may disclose Personal Information in the following cases:
(a) to satisfy any applicable law, regulation, legal process, subpoena or governmental
potential violations thereof; (c) to detect, prevent, or otherwise address fraud, security
or technical issues; (d) to respond to User's support requests; (e) respond to claims that
any content available on the Site violates the rights of third-parties; (f) to respond to
claims that contact information (e.g. name, e-mail address, etc.) of a third-party had
been posted or transmitted without their consent or as a form of harassment; (g) to
protect the rights, property, or personal safety of Firenza , its Users, or the general
public; (h) when Firenza is undergoing any change in control, including by means of
merger, acquisition or purchase of all or substantially all of its assets; (i) to collect, hold
and/or manage your Personal Information through its authorized third party App
providers, as reasonable for business purposes, which may be located in countries
outside Israel, including but not limited to the United States of America; (j) to
enable payment through certain online payment method (see section 8 below); or (k)
pursuant to your explicit approval prior to the disclosure. For avoidance of doubt,
Firenza may transfer and disclose Non-personal Information to third parties at its own
Modification or Deleting Personal Information
If for any reason you wish to modify or delete your Personal Information you can send
us an email to:
and we will make reasonable efforts to modify or
delete any such Personal Information pursuant to any applicable privacy laws.
We take a great care in implementing and maintaining the security of Firenza 's Sites
and Apps and its User's Personal Information. Firenza employs industry standard
procedures and policies to ensure the safety of its Users' Personal Information, and
prevent unauthorized use of any such information. However, we do not guarantee that
unauthorized access will never occur.
Third Party Software/App
While using the Site and/or App we may be using third party software and/or App, in
order to collect, store and/or process the information detailed herein. Such software/App
Firenza accepts payment through online payment gateways which enables you to send
payments securely online using a credit card. Please see the gateways websites for more
information. Please note that you shall be subject to the applicable gateway Terms of
Use. Firenza is not affiliated with gateways, as each is an independent contractor, and
neither is the agent or employee of the other, and neither is responsible in any way for
the actions or performance (or lack thereof) of the other. Use of credit card service is
on your sole discretion and sole liability.
information collected therein. Firenza reserves the right to change this policy at any
time, so please re-visit this page frequently. We will provide notice of substantial
changes of this policy on the homepage of the Site and/or we will send you an e-mail
regarding such changes to the e-mail address that you provided in the registration
form. Such substantial changes will take effect seven (7) days after such notice was
provided on our website or sent by email. Otherwise, all other changes to this Privacy
Policy are effective as of the stated "Last Revised" date and your continued use of the
Site after the Last Revised date will constitute acceptance of, and agreement to be bound
by, those changes.
Have any Questions
welcomed to send us an email at:
and we will make an effort to
within a reasonable timeframe.